Embodying the unexpected for KAYAK.

Key audience: Travelers across North America.

What I did: Turned “expect the unexpected” into KAYAK’s social strategy, built from scratch. I designed a full-funnel influencer program that carried the brand's voice from awareness to action, and led creative strategy across paid social. I also led social for major brand activations and 360 integrated campaigns, making sure the big ideas came alive in feed.

A SOCIAL-LED STUNT

Do you have a friend that can't get the trip out of the chat? We sent them messages they can't ignore. Because they're billboards.

ARTIST COLLABS

LIFESTYLE PARTNERSHIPS

IN THE REAL WORLD

Contextualizing KAYAK in everyday life.

COMEDY

SOCIAL CREATIVE