A sophisticated, scalable social strategy
for a legacy typography brand.

Key audience: Designers + Creatives.

What I did: Develop and scale a program-level vision, strategy, and roadmap, inclusive of a clear framework that informed prioritization, hiring plans, influencer strategy, creative direction, metrics, and expansion to new channels and formats. And some fun social content, which you'll see below.

CULTURAL MOMENTS

Fonts are receiving mainstream love? Let's (quickly) partner with the creator responsible for that. Welcome to the Monotype Fonts cinematic universe.

INFLUENCER CONTENT

CREATOR-LED SOCIAL

CONTENT + CREATIVE

The Inspiration series. Speaking to designers' most frequent thoughts when it comes to finding inspiration. Set in our type and found in the most unexpected places.

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A zodiac sign series, because it's the Internet.

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230810_MT_Signs As Fonts_FINAL_Aquarius (1).jpg

230810_MT_Signs As Fonts_FINAL_Scorpio.jpg

COPY FOCUS