Using content to connect with small businesses.
Podium is the software that gives local businesses everything they need to win.
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As Senior Social Media Manager, I lead the development of organic social content and the implementation of Podium's audience-focused social media strategy.
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The goal: to support, engage, and grow Podium's audience while driving brand awareness.
CULTURAL IMPRINT
Content that is timely to local businesses' needs, trends, and issues that affect Podium's community.
By listening to our community, creating participatory content, and having our finger on the pulse of current trends, we relate to our customers and create a space that's unique to their interests.
LOCAL BUSINESS SPOTLIGHT
We're customer-obsessed. We uncover stories to tell from the local business owner's perspective and leverage the opportunities within social to connect to our community by putting them first.
PRODUCT SOLUTIONS
Highlighting Podium's products and positioning them as solutions to our target audience's pain points.
